The changing motivations of windows

Over the past 50 years we have seen very significant changes in the motivations of purchasers of new windows and doors.

As a highly respected and award-winning window and door supplier and installer since 1984, Glevum have an established reputation as being an expert in the trade and have seen the change in movements over the years. In this blog we take a look into the changing motivations of consumers’ preferences and motivations when purchasing new windows and doors, and the trends which have come and gone over the years.

1970’s and 1980’s

The double-glazing boom began in the 1970s when artists like Pink Floyd, Genesis and Neil Young were topping the charts, and during this period, consumers opted for double glazing because of its ease of maintenance and the fact it was aesthetically pleasing. It was at this time that aluminum windows, sliding patio doors and secondary glazing were introduced.

The downside of aluminium framing at this time was its poor thermal resistance, and it wasn’t long until they were recognised as a cold material with inefficient thermal attributes, which would cause the frames to condensate in the colder months.

By the late 1970s and early 1980s, property prices began to increase, and with aluminium windows being a ‘put off’ to buyers, uPVC windows, which were found to be a warmer material solution, were introduced to the UK from Germany and replacement windows were all the rage. 

During the late 1980s, uPVC windows saw advances, and enhanced wood grain options were introduced to the range, allowing homeowners to make home improvements but still tie in with the traditional look and feel.



By the time that the 1990s came around, uPVC windows were huge and dominated the window market. During this period, consumers were focused on home aesthetics, energy efficiency and high security features on their windows.

Homeowners that had not yet replaced the original windows and doors in their homes at this time were being influenced by a number of sources. The most significant of these was the replacement window industry which was driving the popularity in replacement uPVC windows. The introduction of the new material during the 80s and the intense marketing around it for such a long period of time resulted in many homeowners being persuaded that their old timber and aluminium windows were inadequate, and beyond economic repair. Instead homeowners were encouraged to shop for the more energy efficient, and more secure window solution.



During the 2000s, there was a revolution in the glazing industry, consumers primary focus was  energy efficient windows which are good for the environment, with a big focus on saving money through quality windows – the introduction of electricity smart meters, along with spiraling energy costs accelerated this trend. This has resulted in a strong demand for high quality, maintenance-free and above all energy efficient windows.


The changes in the motivations of the replacement window market has been drastic over the past 50 years. 50 years on, and design is now quite often the main motivation for replacing windows, with still an emphasis on security and energy efficiency features.

At Glevum, uPVC windows are available in a variety of wood grain finishes and in several colours. The quality uPVC material can look just like an aluminium or timber window frame with the range of finishes, but instead it has benefits and features of a uPVC window. These new windows have enabled homeowners to replace old window styles, with uPVC windows which doesn’t compromise on style, but it does enhance of quality, security and energy efficiency.

Our double and triple glazed windows in a uPVC frame are amongst the very best in energy rated performance and not only transform the look of a home but can also make it more secure and reduce the impact of noise outside the home. With energy costs spiraling upwards we now find that the single biggest motivation for our customers to have new windows is to reduce the amount of heat and energy loss through old or in-efficient windows but maintain style and security.

If you are thinking it is time to replace your windows and doors, no matter what your motivation, why not visit our website – to either request your home visit or use our instant quote facility?

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Satisfied Customers

"Excellent very good product fitters were very professional courteous and carried out the job to a high standard and made every effort to cover flooring and furniture keeping any dust to a minimum my wife and self are very happy with every aspect of work carried out we would be more than happy to use Glevum again."

A Lee (Gloucester) - December'20

"We have had Glevum windows before and yet again we had excellent service at a good price. We certainly would use them again for any other window replacement."

W Evans (Chepstow) - December'20

"Professional, the two fitters this week were very good."

M Turner (Lydney) - November 2020

"A very professional job from start to finish, even with difficulty of the size to the front door, not being the standard fitting. A total professional team throughout."

R Grey (Cheltenham) - October 2020

"As in the past - excellent."

M Clarke (Newnham On Severn) - October 2020

"First class service and should we require further windows/doors we will use you in the future."

B Turner (Gloucester) - September 2020

"Excellent service, their reputation is well founded."

J Harkus (Gloucester) - September 2020

"A very professional team from the designer to the fitters. All had a good knowledge of their products and provided an excellent service. The fitters were skilled and efficient and the quality of the windows and doors and the workmanship was very good."

R Greenwood (Drybrook) - August 2020

"Fitters arrived at the time notified to us. Started work immediately removed old frame and door and refitted new door within two hours very clean and left area very clean and tidy. EXCELLENT JOB WOULD RECOMMEND GLEVUM TO ANYONE."

B Carter (Swindon) - March 2020

"All staff that we encountered were courteous, helpful and approachable. Glevum made the whole experience very pleasant. Absolutely love the product especially our new front door."

M Tattersall (Gloucester) - March 2020

"Very good clean and tidy, would use again."

G England (Cheltenham) - March 2020

"Excellent. A very trustworthy company."

L Morss (Stroud) - March 2020

"From start to finish, both fitters were polite and courteous. All the work was completed to a very high standard. And my wife and I both agree that the house has been totally transformed. "

A Jones (Cinderford) - February 2020

"We have used them before to double glaze the whole of the house so we knew that they were a first rate company. They did not disappoint so we will use them again in the future. "

P Cousins (Chepstow) - February 2020

"From the first visit to the fitting, everybody was helpful and the fitters were very thorough and clean. We were very plesaed with all the work done. Thank you. "

Wiliams (Bristol) - February 2020

"Very courteous firm, reliable, good products. "

D Frusher (Stroud) - January 2020

"Professional, friendly, good range of products, knowledgeable. "

C Goodliffe (Nailsworth) - January 2020

"Very happy from start to finish. I would have no qualms in referring Glevum to family or friends. "

Leece (Swindon) - January 2020

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